Give the blog posting a title that will catch the reader’s eye. This is the first thing they see and will help them decide if it is of interest to them. On TeachingEnglish, you only need to write the title of the blog in the 'Title' field - you do not need to add it in the main 'Body'.
Put the main point in the first paragraph. This is the first thing readers see and it will make them want to read on.
Put the details in the following paragraphs of your posting.
In an increasingly social, mobile and real-time world, brands are created not by the messages they broadcast but by the experiences they offer--ones that create empathy, build trust, earn loyalty, spur Word of Mouth, encourage collaboration, and provide ever greater value to customers in innovative ways. On this blog, we explore how brands are built and business improved via Customer Experience Management, purposeful corporate culture, social and mobile business strategy and collaborative economy models.
In an increasingly social, mobile and real-time world, brands are created not by the messages they broadcast but by the experiences they offer--ones that create empathy, build trust, earn loyalty, spur Word of Mouth, encourage collaboration, and provide ever greater value to customers in innovative ways. On this blog, we explore how brands are built and business improved via Customer Experience Management, purposeful corporate culture, social and mobile business strategy and collaborative economy models.
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