Business Developer and Startup enthusiast with 20+ years of experience across various business veriticals

Aniruddha's CV

Professional Experience___________________________________________

Founder Dec 2015 – Dec 2017
Unified Lifestyle India Pvt Limited
Sector – Ecommerce (B2B)


B2B marketplace of brick and mortar retailers and suppliers in the mobile accessory space
• Identification market problem in the traditional distribution system and created solution to solve the problem
• Set up of Market operation offices in Lucknow and Kolkata
• Created Network of 150 retailers and 5 suppliers.
• Retailer onboarding and training on order placement, return management and complaint management
• Gross Revenue achieved between Rs 3-3.5L / month
• Hiring and Training of sales staff
• Enhancement of customer experience and service
• Cash flow management
• Credit Management by providing credit limit to retailers thru partner NBFC

July 2013 - Oct 2015
Business Head – New Media
Indian Express Online Media
Sector – Digital Media

• Streamlined Express Group's Digital offering across all it's flagship brands
• Create mobility roadmap for the group
• Increased Revenue and site metrics (PV, UV. Traffic through social marketing efforts)
• Achievement of revenue target with a growth of 60% YoY
• Productized Content based advertising for the advertisers.
• Strategic alliance with Microsoft for showcasing Indian Express Content on msn.com and on windows applications developed by Microsoft with no cost to Indian Express.
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Head – Brand and Media Sept 2010 to Dec 2012
Buongiorno Digital Innovation (Renamed as Lumata)
Sector – Digital Media

• Interact with Brands and help them to use the mobile space for reaching out to the users using IVR and WAP platform
• Create definitive product and promotional plan for the brands to popularize their product and establish a dialogue with their users
• Received Mandate from Montecarlo, After Dark , Magic Moments for handling their Digital media budget in FY 11-12, developed IVR based loyalty solution for Sab Miller, Mobile offering for Media Houses like India Today Group and Food First
• Hiring of cross functional teams – sales, design, media planning
• Interaction between Internal and International teams for identifying Mobile Marketing roadmap in India

Head – Mobile Business Jul’07 – Sept 2010
NDTV Convergence
Sector – Telecom VAS

• Achieving business goals by selling NDTV content through operator platforms and NDTV mobile properties e.g. SMS code (56388), IVR (5056388) & WAP (mobile.ndtv.com).
• Identify technology partners to develop product over Mobile Internet and IVRS.
• Establish NDTV as premium content partner for Operators and enhanced revenue from 60L . annum to 10 Cr / annum
• Engage with Device Manufacturers for preloading NDTV wap and Applications
• NDTV’s app was the first app that was preloaded in India while Nokia N97 was launched.
• Awarded 50000USD as the best application idea In the news and business segment targeting Nokia Flash Lite devices by Nokia – Adobe forum