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How to Market Yourself as a Private Tutor

By Jon, published on 25/03/2019 We Love Prof - IN > Tutoring > Advice for Tutors > Make the Perfect Tutoring Advert – and Get Yourself More Clients.

Private tutoring is a world of learning at our fingertips.

As the Spanish philosopher Seneca the younger said:

Study, not to know more, but to know better”

This statement rings true and is definitely why we there are so many adverts for home tuition. At Superprof there are plenty of different subjects web users can find a tutor for.

Do you also have a skill that you would like to share with students? It couldn’t be simpler to start tutoring.

But before any of this happens, you’ll have to put together an advert for your potential students. But how do you do it? What things should you include when searching for students of home or online tutoring? Here are the answers…

But First, Why Become a Private Tutor?

Before you get busy with your tutoring advert, it’s worth being clear on whether this is the way forward for you.

We’re betting that it is – as private tuition offers a range of benefits that you may not have even considered. From the social to the intellectual, from the financial to the purely enjoyable, there’s a million and one reasons why people take up tutoring (and it ain’t just for the money).

So, let’s run through some of the wonderful parts of being a private tutor.

Work Flexibly.

One of the main draws of working as a private tutor is that you get to choose your own schedule. Yes, this is of course dependent on the timetable of those you teach, but the flexibility and freedom cannot be denied.

If you don’t want to work on Sundays, you can be quite clear about this. If you need to take a week off, students and their parents are usually more understanding about this than the majority of conventional employers.

The nine-to-five life isn’t for everyone – and if you are a private tutor, you don’t need ever to consider one again.

Supplement Your Income

If you are not looking to dedicate your life to private tuition, it is a great way to supplement your income – that’s whether you are in work at the moment or you are studying.

Consider the hours that you can dedicate in a week to tuition, make an advert, and teach people something you know well. Most undergraduate and graduate students will have at least a couple of hours spare in a week – and, as a tutor, a couple of hours can equal around £50 weekly! 

It’s well worth it.

Share Your Passion for Something You Love

Most people have a subject that they love. And most people are knowledgeable enough about something to be able to teach it – whether that’s a musical instrument, a sport, an academic subject, or something else.

A great way to indulge a passion is to teach it – to share that passion with the world. So, think about it: what do you love, and what would you love someone else to love too? Whatever that is, teach it!

Meet Lots of Nice Students and Their Families

There are lots of examples of tutors developing great relationships with their students. Tutors have been invited by their student’s families to come round for dinner, whilst others have made friendships beyond the classroom.

Getting to know new people is always something brilliant opportunity, and teaching someone (and learning from them at the same time) is a great way to do this.

Another String in Your CV’s Bow

If you’re a student, you’re probably doing at least a little bit of worrying about your future career.

We’ll tell you, though, that becoming a private tutor is a great way to add something impressive to your CV and add a greater employability to your future self.

Employers love to see that job applicants are self-starters, that they can use their own initiative, and that they can manage their own time. All of these skills are things that tutoring will develop in you – as starting a tutoring business requires them!

Gain Greater Clarity in Your Own Knowledge

Finally, there is nothing better than having to teach something to consolidate your own knowledge of it. Whether that’s a particular equation, a model of a geographical phenomena, or a literary theory, tutoring teaches you in return.

How do I Create an Advert for One on One Tutor Jobs?

You may have recently read the story of the Singaporean private online tutor, who specialised in academic support and economics and, within a very selective and elitist education system in which the tutors can struggle, managed to earn £750,000 a year!

How do I earn money teaching? Anthony Fok is probably one of the best tutors in the world!

Or even, closer to home, the Web 2.0 story of Alban, the French YouTuber and English tutor who draws in around 15,000 students every week for English lessons filmed in the street. A successful concept that allowed him to launch his own business.

Feeling inspired, yet?

One on one tutoring is becoming more and more important in the UK and around the world. So, whether you’re already a tutor or looking for tutoring jobs in Glasgow, tutoring jobs London, or Cardiff, if you have the knowledge and desire to teach, now’s the time to do it!

But if you want to live off private tuition at home, you’ll need to take care of the marketing and commercial sides of your private tutorial business. You need to know how to find your students.

How do you market yourself in order to get to this stage? How to pique potential students’ interest and make them trust you? A well-written advert is the answer!

Whether in primary or secondary school, re-sitting an A Level, or enrolled at university, there are students struggling at every level. What do they need? Usually just supplemental instruction, sometimes in the form of intensive courses, to improve their assignment marks, or to prepare for exams effectively, and achieve academic success.

For tutors who’ve never needed to boast about their own achievements in such a way, how do you write such an advert?

Should you just start by looking at some examples?

This worked quite well when we were making our first CVs and cover letters, didn’t it? Now Superprof is the only place you need to go for inspiration! Just search for Maths, English, Philosophy, Design, Singing, Economics, ICT, languages, Guitar courses or any other course that you might be teaching and you’ll find plenty of relevant examples.

Where Should I Advertise My Tutoring Business?

Whether your objective is to reach as many potential customers as possible and provide learners with additional learning support via a fantastic home tutor service or simply to find a full-time job, there are a number of channels you can use to find “prospects”, as they’re known in marketing.

How do I make an advert for one on one tutorials? Make yourself stand out in a sea of adverts!

The Power of the Web

The first channel, accessible by nearly everyone is, of course, the internet. In the UK Superprof is obviously your platform of choice for giving online lessons, with over 200,000 connections taking place between tutors and students in the last 12 months.

Don’t forget to make the most of classified ad sites, too! People in the UK regularly use sites like Gumtree, Ablewise, or Craigslist for finding employment and advertising private tutorials!

The advantage of using the internet and these sites to find students for private tutorials is the referencing they provide. Thanks to the keywords you add to your advert, students looking for music, language, ICT, sport, philosophy, maths, science, economics, geography, or history tutors, will be able to find you easily.

Your Own Website

If you are serious about tutoring, there is no reason why you shouldn’t set your own website.

Here, you can easily list all your qualifications, subjects offered, pricing plans, and experience. You can ask your previous clients to provide reviews for you – so that visitors to your site can trust that you are worth working with – and have a direct contact form for people to get in touch.

If you are going to do this, it is worth taking it quite seriously. Start a blog about your educational experiences and about subjects that are relevant to the tutoring that you do. So, if you are an English literature tutor, keep a blog of the books that you have read and if you would recommend them. Or give advice on exams and writing tips.

Again, though, this needs to be updated regularly if you are going to do it. If you don’t how is anyone going to find you on the internet? Particularly with so much competition around!

Platforms for website creation include Wix – which charges about £60 a year for website hosting. It’s very easy to use and the sites look quite beautiful.

Social Media

If you are considering making a website, you will need to double it up with social media content and networking.

Make pages on Facebook, Twitter, LinkedIn, and even Instagram, and fill them with content. Importantly, this is not just any content – but content that people will actually want to read. Make the titles of each post enticing, and make the substance as helpful as you possibly can – and always provide a link back to your site.

The point here is to get people to see you – so the more useful it is to people, the more likely it is to be shared. Obviously, this means the more people will see your post and profile.

Go Old Fashioned: Leaflets and Pamphlets

What other type of adverts could you use having already tapped into the online market?

Why not go old-school and place adverts in the heart of your neighbourhood or town?

Handwritten or printed, it’s up to you. The city is yours! You must have seen those little adverts while out shopping or walking around, the ones taped to posts with contact telephone numbers hanging from them!

Why not do the same? We recommend that you make them eye-catching, well-written, simple and colourful. Include your classes in bold, your experience, your rates, and your details. Put them through your neighbours’ doors or on car windscreens.

Leverage Local Contacts

Finally, to make your mark in the surrounding area, head into any businesses with local community notice boards: chemists, bakeries, bookshops, newsagents, butcher’s shops, the greengrocer’s, supermarkets, etc.

Don’t hesitate to mention if you give private online tutor jobs as well!

Word of Mouth

Probably the best way to advertise your tutoring services is through word of mouth. This might be a little surprising, but there is nothing better than a satisfied client singing your praises to grow your business.

So, once you have a client you have a great relationship with – say you have been working with them for a long time – ask them to pass your name around. Remember that school kids are very rarely alone; they go to schools full of similar kids. All of these can be potential clients – and, as soon as a parent speaks of you enthusiastically, you’re laughing.

If you are serious about tutoring, you need to remember that your students are your best marketers! 

What Do I Need to Write on My Tutoring Ad?

Let’s look solely at editing your advert for at-home tutorials.

What elements should be included in this advert? You’ll probably agree, it shouldn’t be overly long. It’s important to be concise and to the point, giving only the most important information.

What to Include on a Tutoring Advert

QualificationsDo you have a degree in English? or a Master's in biology? Any teaching qualifications? Get these in your ad.
ExperienceHave you been a tutor at university? Have you taught music for five/ten/fifteen years? Your clients will want to know this.
ReferencesYou don't need these on your ad, but prospective clients will want to know if you have them at all.
LocationAre you willing to travel? and, if so, how far? Or do you want to do it all online?
Subjects OfferedObviously, you need to say what you are going to teach.
Price per SessionYou'll probably need to say how much you're charging.
Contact details.Phone number or email address is okay.

Qualifications and Experience

Your qualifications and experience are a key element, for example. We wouldn’t trust anyone to provide academic support, homework help, GCSE or A level revision, or even music lessons!

You’ve got to be able to provide references to your potential students. How else are you going to convince them or even their parents?

Do I need a degree to give one on one tutorials? If you went to Oxford, Cambridge, or an Ivy League school, you should probably mention it in your tutor ad.

What was your training?

Was it part of a department of education programme? If yes, then you’ll have completed postgraduate studies in teaching. Professional training in which you would have learnt all the important methodologies and pedagogy and graduated as a certified teacher.

But depending on what you’ve chosen to teach, perhaps your training came from a music school or academy (singing, piano, violin, guitar, drum classes, etc.), a language school (Arabic, Chinese, German, Russian, Spanish lessons, etc.) or university for example.

Have You Had an Academic Career?

This might be important for people to know – just as your day job might be!

Don’t hesitate to mention whether you’re working as an educator, a maths or algebra tutor, whether you teach geometry, calculus, trigonometry, or whether you provide one to one academic tutoring or study support.

Traditional training allows the tutor to provide tailor-made tutorials adapted to their student’s learning style, which is always popular.

How Much Should I Charge for Tutoring?

That Sort of Depends on the Type of Tutoring You’re Doing.

There are several types of in-home tutorials. Adaptability is, of course, part of what makes a good in-home tutor.

Academic support for students struggling in school, for example. Their parents demand academic coaching over the course of several weeks to get their child back on track and avoid resits. Of course, we need to mention exam preparation: SATs, GCSEs, A Levels, or even university classes!

For these types of classes, your rate will depend on the level. If you are tutoring at university level, you are entitled to charge more – as you will be required to do more work to get prepared, and the work for you is more demanding.

To help a student every day, homework help can be good for students who are finding their tasks increasingly difficult. For this, you will not have to prepare so many materials, and so you will not be spending as much time outside of the lessons preparing. You won’t need to charge as much for these. 

Should I put my rates on private tutoring adverts? Make sure you always display your price when advertising as a personal tutor.

Other Things to Consider when Deciding on a Rate.

Whatever route you’re looking at going down, you’re going to have to decide what your rates will be before you start. An hourly rate with respect to your position, speciality, and your performance.

You can work this out by looking at your competition but bear in mind your price will be a product of your qualifications, training and personal qualities as a teacher. Superprof provides an average rate in your area, which is a pretty good measure of where you should be charging.

Your Experience.

If you have a PhD in your subject though, you’re entitled to charge more. If you’ve worked as a professional, qualified teacher, you are entitled to charge more. If you have won awards in your field, you are entitled, again, to charge more.

Travel Times.

You’ll need to think about travel costs too. If you are living in a well-connected, heavily residential area, getting to your lessons might be quick and easy. If you are doing all your lessons online, you can do these back to back. But, if you live in the countryside, and getting to each student takes half an hour, you need to factor this time into your costs – otherwise you are selling yourself short.

Underselling Yourself.

Be fair to yourself, and don’t sell yourself short. This means that you shouldn’t charge an insufficient price just because you feel bad about asking for more, or because you think that charging little will get you more clients.

Freelancers on general charge a third less than they should – but don’t let this be you. Particularly when charging an insufficient rate makes your clients doubt your talents. 

Once you’ve done this, don’t forget to put your price in your advert so that potential customers have all the information they need!

History, Geography, Maths, or Language Tutorials: What Is your Specialism?

It’s hugely important that you also include your specialities on your advert.

Don’t forget to explain them, too!

Do you specialise in giving tutorials for science A Levels? You should mention whether you’re a Maths tutor, physics tutor, chemistry tutor, or a biology tutor. You should also mention whether you offer test preparation and one to one academic tutoring as well!

Are you a specialised French tutor or Spanish tutor and looking for tutoring jobs after teaching? You can offer your client grammar, speaking, conversation, or vocabulary tutorials. You can even teach how to conjugate irregular verbs!

Would you like to become a tutor in order to provide fitness courses? Then you should definitely mention things like weight loss, muscle strengthening, cardio training, workout exercises, stretching, relaxing, how to gain self-confidence, or even nutritional advice that you can give to athletes looking to lose weight and get slim.

Are you a school teacher who gives piano lessons? You shouldn’t miss the chance to mention learning solfège, left and right-hand coordination, the history of music, great composers, and different musical styles (jazz, blues, classical, soul, rock, or folk, etc.).

Once again, the goal isn’t to list everything about private tutorials, but rather to use your keywords well to grab and keep your potential customer’s attention.

Finally, why don’t you indicate where you can give your private tutorials?

How to Sign Up to Superprof.

One of the fastest ways to get tutoring clients is through Superprof. This is the biggest tutoring website in the world, where prospective students come to find tutors in over a thousand different subjects. 

To sign up to Superprof is to get yourself access to the largest pool of prospective students online – and it’s really easy to do (and free!).

All you need to do is make a profile.

  1. Get yourself to www.superprof.co.uk
  2. Click on ‘Sign Up’ in the top right corner.
  3. Enter your name, email, and password.
  4. Enter which subject – or subjects – you want to teach.
  5. Add related subjects.
  6. Choose either individual or group classes – or both.
  7. Write yourself an advert using the things we covered above. You can add a CV or YouTube video here too.
  8. Enter your address and the location of your lessons.
  9. Give your rate – remembering what we said above.
  10. Add your mobile number and profile photo.
  11. Bob’s your uncle! You’re all set!
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