Amazing things will happen when you listen to the consumer - Jonathan Midenhall
If you have a personal trainer business, then you must surely be on the lookout for better marketing strategies to attract clients as personal trainer. The secret to making a personal trainer successful is to be aware of the brand that is you. So, if you think that achieving a set of goals as a personal trainer is the end of the road, think again! It is only then that the real game begins where you have to put your time and effort to find clients as personal trainer.
The fitness industry is booming, but that also implies that the competition is stiff. Personal trainers are expected to have basic qualifications and create a benchmark of the highest fitness level that others can follow. This article will tell you about how to make a personal trainer successful.
Attract Clients As Personal Trainer
A great place to start looking for a job as a personal trainer is the classified ads or job sites. This way you can start understanding what is really out there and see if you are in demand. Scout for gyms and health clubs for clients and to study the market. Use online sites like Superprof to enroll as a tutor to try your hand at online fitness classes. Online classes have more outreach than any other platform.
Social media is another key tool to communicate with potential clients. Use personal blogs as much as you can to increase online visibility. Personal trainers are, by nature of their profession, extremely fit. Use that to your advantage. Record a 30-second demo video of any of your workout sessions and upload it on any of the online social media platforms. Imagine the number of people who get to view you in action. They are all your potential clients.
Useful Tips to Attract Clients As Personal Trainer
You have to embody the best qualities to make your personal trainer business successful. Here are a few tips to do it:
- Fine-tune what you are offering.
- Find a niche.
- Specify your specialties.
- Customize offerings like weight loss, muscle building, weightlifting, etc.
- Do a demographic study- gender, age, etc.
- Design specialized content for seniors, youth, teenagers, pregnant women, toddlers, etc.
- Outline your rates of training.
- Have different rates for different types of courses (individual, group, corporates, etc.)
- Market yourself through local media or a journalist friend.
- Build trust with clients.
- Be available and accessible to your clients.
- Offer free trials
- Get insured
To make a personal trainer successful, remember this mantra- positive energy attracts positive people. This translates into the retention of clients and helps you to find clients as personal trainer. If the client is satisfied with your work, and you meet her expectations as advertised by you, rest assured that they will talk highly about you to their acquaintances.
Grow Your Personal Trainer Business Through Social Media
In the digital era, when everyone is connected 24/7 through their phones and computers, how can you not leverage the power of the internet to grow your business?
Build Your Own Website
To attract clients as personal trainer, you can invest a nominal amount of money to build your own website that can give you the following benefits:
- Highlight your profile.
- Showcase your skills and degrees.
- Talk about tailormade courses and your offerings.
- Publicize specialties like muscle building, fitness, and nutrition, general well-being, weight loss, or sports training.
- Add a video presentation to make it more appealing.
- Share pricing policies and packages.
- Interactive platforms like blogs and chats.
- Showcase your partners.
- Easily find clients as personal trainer through a directory.
Video Blogging on YouTube
Why not illustrate your expertise through one or more short clips in which you highlight different aspects of sports coaching in the form of online courses? You can start a series on a number of fitness training topics like,
- muscle building
- avoiding injuries during training
- toning the arms and thighs
Use the comment section on your YouTube channel to interact with current and potential clients.
Social Networking Platforms
Use social media platforms like Facebook, Instagram, and Twitter to increase the number of followers to your page or website. You can increase your own website traffic by redirecting your followers from these social media handles. Have a page dedicated to your personal trainer business. You can use this page to,
- Share information about your courses and programs.
- Relevant articles from other sources.
- Tips for training.
- Knowledge sharing.
- Sports coaching tips.
Keep the page vibrant and updated regularly to talk about what you do. This displays professionalism and helps you attract clients as personal trainer.
Emails have an ability that many channels don't; creating valuable, personal touches- at scale - David Newman
Email marketing benefits go beyond helping you find clients as personal trainer. Here are the ways in which sending out emails can help grow your personal trainer business:
- It is affordable and helps you cut down on marketing costs.
- Emails can reach clients directly.
- Sending emails is a basic skill that everyone possesses; no need to hire someone for that.
- One email has the potential to reach millions of potential clients.
Tips to Make A Personal Trainer Successful
You can use these basic, yet useful tips to get clients as a personal trainer:
- Showcase who you are: It is important to highlight your strengths in terms of your skills, expertise, experience, and specialties.
- Empathize with your clients: Put yourself in the shoes of your students to think from their space. This will help you design more client-centric courses and programs.
- Become trustworthy: It is important to build a rapport and a relation based on trust between yourself and your student. Only then can you fully understand their fitness and health needs.
- Be a good listener: With empathy, it is important to listen with an attentive and open mind.
- Be committed to the goal: Your goals should align with those of your clients. Demonstrate commitment to help them get to their fitness goals.
- Market well: Don't be afraid to sell your brand. If you are good at something, always be aggressive in selling that story. It oozes confidence and becomes your USP.
Certifications that Can Help
It is not a walk in the park to attract clients as personal trainer. But if you know your offerings and are clear of the objectives, it is easy to put down the steps of getting there. With a lot of hard work, dedication, and perseverance, and excellent networking skills, it may not be that difficult after all. Set high standards in whatever you do and then let your clients become your brand ambassadors. Word-of-mouth marketing is always the best form of marketing.
You may add to your portfolio by getting some basic certifications done in topics like,
- Fitness Instructing
- Gym Instructing
- Health, Fitness, and Exercise Instructing
- Diploma in Instructing Exercise and Fitness
- Personal Training
- Diploma in Personal Training
Design A Good Referral Program
Referrals are a great way to incentivize your clients who help you grow your personal training business. Encourage your clients to spread the word if they are happy with your services. And reward them with prizes in kind or cash. You can give away fitness merchandise and accessories like a brand new yoga mat or kettle ball. Whatever you choose as an award, make sure they are useful and relevant.
Get Clients As A Personal Trainer with The Right Pricing
Just by good marketing and solid referral programs, you may still not be able to grow your personal trainer business. What you also need is the right pricing policy to cover your costs.
The cost of a fitness training session varies from professional to professional. If you are new to the industry, then you should keep your pricing in the range of INR 500 to 1000 per session. The sessions can vary between 45 minutes to 1 hour in their time duration.
Things to Consider to Set the Right Price
- Location of Services: If you are offering the service at your own studio, then the prices should be less than what you would charge for an in-home session. Also, study the neighborhood well. If it's a posh locality, your prices should be on the higher side.
- Demand for Services: Depending on the local demand, your price can go up or down. This is simple Economics where a higher demand would drive up the prices and vice-versa.
- Peer Competition: Be well aware of your competition and ensure that your prices are competitive enough to keep you in business and also to cover your costs.
- Operating Costs: Do a budget analysis of every cost component that goes into running the business. And then keep a profit margin of 30 to 50% when deciding the final price.
- Your USP: Depending on your unique offerings, your prices may vary for certain programs and sessions. If you can offer something that no one else can in the entire city or neighborhood, you can afford to charge a higher price for that particular service.
The bottom line is this- if you want to succeed and get clients as a personal trainer, you will have to invest your time, mind, energy, and money. Remember that there is no shortcut to success especially when it rides on the success of others.