Food blogging is an emerging online content marketing and branding tool. Be it Korean, Thai, Japanese, Indian, Cambodian, or Russian, an authority on any form of Asian food is looking to up his/her views online, through social media posts and food blogs. A popular study has presented emphatic numbers in favor of food blogs being the most popular form of social media outreach. The study says that an overwhelming 77% of Internet users read food blogs!
Blogs have been rated as the 5th most trusted source for accurate online information.
Today, food blogging has become an online social media platform unto itself, influencing food purchase decisions among consumers. Industries like lifestyle, travel, and food take the bloggers’ opinions seriously. Food bloggers are becoming the new influencers of the industry. The administration of many restaurant establishments take advantage of the online social media presence of food bloggers and welcome them to review their restaurants.
Different Types of Food Blogging
- Recipes: Food blogs which feature authentic recipes or experimental food, posted through means of storytelling.
- Food/Restaurant Review: Review bloggers are essentially critics who influence consumers through their writings on the quality and prices of a restaurant.
- Food and Travel: The most compelling type of food blogging, this type of blogging engages with different cultures and their foods. These bloggers travel around the globe in their quest for unique flavours, simultaneously documenting their experiences.
- Food Photography: This type of food blogging essentially showcases food through visually appealing posts, using photographs.
Food blogs are usually free, easily accessible (Twitter or Facebook posts, Instagram stories, and other blogging sites), with graphic and easy to follow posts about a recipe. Let us check out some of the most influential food bloggers on online social media and find out what makes them so popular.
Marc Matsumoto, the brain behind NoRecipes, is a private chef, TV host, and food consultant. His self-professed love for cooking started since before [he] could see over the kitchen counter! Marc acknowledges that cooking is not meant for everyone and that we should accept the fact. He founded No Recipes to elevate everyday meals by making the preparation of delicious wholesome food accessible and interesting to people of all skill levels.
A food blogger is a food enthusiast who posts and shares his/ her knowledge of food in various aspects.
No Recipes is a delightful blog with over 1,000 easy-to-follow step-by-step recipes. Each recipe is accompanied by the dish’s background and photos for readers to learn the reasons behind basic cooking techniques and not just the how of it. Marc endeavors to build confidence and inspiration in the minds of his readers to enable them to have fun in the kitchen. He believes that food can unite people. His blog is an embodiment of his ideology, with its sharing of new techniques and ingredients, which, he hopes, would inspire new kitchen adventures!
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The Woks of Life
The Wok of Life is essentially the life story of a family of four (Bill and Judy and their daughters, Sarah and Kaitlin). The family of bloggers shares its recipes and travels with each other and the world. Started in 2013 as a way to document the family’s history through food, the blog has grown to become a robust online community. Not surprisingly, The Woks of Life blog has been recognized as the online authority on Chinese cooking.
- Judy is the family matriarch and is responsible for ground-level research using Chinese cookbooks to come up with new ideas that keep traditional recipes alive for new generations of home cooks.
- Bill is the patriarch of the family. He grew up working and cooking in restaurants, including a stint at his own parents’ Chinese takeout joint. This renders authenticity to their American Chinese takeout recipes!
- Sarah and Kaitlin are millennial daughters who took to cooking from a young age, learning from their grandparents, their adventurous and enterprising parents, and of course, food on TV.
Check out what makes the wok the most versatile cooking utensil in Asia.
The Woks of Life is a food blog that is created and dedicated to:
- A food lover interested in going beyond Cream Cheese Wontons and Sesame Chicken
- A college student with a drawer full of wrinkled take-out menus and only rudimentary knowledge of how to boil an egg
- Or just someone looking to make weeknight dinners a little more interesting
One of the most successful Asian food bloggers, Rasa Malaysia was founded in 2006, with a repository of over 1,000 easy and delicious recipes for everyday home cooks. Bee, the author of Rasa Malaysia food blogs, specializes in all kinds of recipes from Asian and American home cooking to baking, sweets, and dessert recipes. She shares tried and tested recipes, which are easy to follow, on Rasa Malaysia. Rasa Malaysia recipes usually contain simple ingredients that deliver amazing and flavorful results. This has resulted in the food blog garnering a loyal and strong social media following of over 4 million fans online and growing.
Bee is an A-list food blogger, best-selling cookbook author, social media influencer and digital brand ambassador, based in Irvine, California.
Bee has gained the trust of the digital media space. She works with major brands such as Albertsons Safeway, PF Chang’s, San-J, Nissin, KitchenAid, Tyson, O Organics, King’s Hawaiian, and many more. She has also been featured by major press and food publications, including Saveur magazine, Bon Appetit, Monocle Magazine, Lonely Planet, The New York Times, Theme Magazine, Woman’s Day, Serious Eats, Huffington Post, Mashable, BuzzFeed, Design Sponge, Apartment Therapy, and other. Additionally, Bee has been invited to food shows on TV, such as HGTV, LA18 in the US, and Asian TV programs.
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Spice the Plate
Emma, a cook and a photographer, is the author of this popular food blog. She started sharing Asian recipes on her blog as a means to express her passion for cooking. Emma also uses her food blog to connect with people around the world through the medium of food. Her philosophy on food - delicious, easy-to-prepare and budget-friendly!
The 5 most popular recipes on Spice the Plate are:
- Korean-style Pan-fried Pork Belly
- Braised Pork Belly
- Soy Brown Sugar Glazed Pan-Fried Tofu
- Spicy Ground Beef Green Beans
- Ginger Minced Pork Rice Bowl
Each post on Spice the Plate is accompanied by a photograph of each step, taken by Emma herself. The photographs are posted in order with instructions to help readers follow along. Emma believes that her recipes must be easy to follow and she follows this mantra in her blogging.
Check out these easy-to-make Asian recipes!
Human beings have an innate relationship with food. In this digital age, with video posts on YouTube or written posts on various blogging sites, people's eating behaviors are heavily influenced and ever-evolving. With various digital tools at their disposal, any authority on Asian food - be it Korean, Thai, Japanese, Indian, or Vietnamese - can use blogs to influence their followers and help market their brand to their end-users.
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