“Your first 1,000 photographs are your worst.” -Henri Cartier-Bresson
Worldwide acclaim, greatness, and success do not come about by chance; they are the result of hard work and determination in a specific sector.
What do Muhammad Ali, Katharine Hepburn, and Pablo Picasso have in common? They all spent years honing their craft, accepting criticism, and suffering failure to eventually taste greatness.
Achieving greatness in a world plagued by social, political, and economic issues is a shining beacon of hope.
Triumph in a specific art form such as painting, sculpting, or photography can be observed and admired by countless individuals worldwide. In recent years photography has become the interest of many millennials.
Is it because a picture is worth a thousand words?
Photography is a broad subject with many distinct sub-genres such as fashion, wildlife, wedding, sports, and advertising. Specialising in one of the previously mentioned genres ensures a fulfilling career for those who want to tell stories with their images.
What about advertising photography?
Advertising photography involves taking pictures of the products and services offered by other individuals; it is a specialised branch of commercial photography. Advertising photographers can make a lot of money depending on their clients and find their images featured in magazines, books, calendars, and websites.
Therefore, to pique the curiosity of those considering a career in advertising or lifestyle photography, Superprof has the goal of examining essential details of this branch of photography; get your cameras ready!
Advertising photographers should be familiar with marketing to know what potential clients are looking for. (Source: pixabay)
There are various steps that need to be followed to have a successful career in any private or public sector. Also, it is essential to mention that since there is so much competition in the current workforce, honing your skills to become the best is not an option, it is a must.
But how do I commence a career in commercial or advertising photography?
Advertising photography is very competitive since many working photographers realise that it is an alluring sector with many big-name companies offering regular work with attractive paychecks. Also, advertising photographers often find themselves working with famous people behind and in front of the camera; how exciting!
It’s also worth mentioning that advertising or commercial photographers may find themselves on shoots in exotic locations such as Fiji, Paris, Morocco, and Tokyo!
Nevertheless, before we become too distracted, it is worth mentioning that the following are necessary steps to become a reputable advertising photographer with plenty of clients in the UK and around the world:
By following the previously mentioned steps, a successful career as a commercial photographer is just around the corner!
In terms of camera gear, sometimes less is more. (Source: pixabay)
“Skill in photography is acquired by practice and not by purchase.” -Percy W. Harris
Becoming one of the best advertising photographers in the business takes time and effort. Testing out new cameras, trying different angles, adjusting the lighting, and playing with professional lenses is all part of the practice that makes perfect.
In the beginning, as an amateur, many ugly photographs are taken. Nevertheless, there is no need to fret, improvement and adjustments are achieved through failure.
Remember Andy Warhol didn’t become ANDY FREAKING WARHOL overnight!
Skills and essential techniques can be acquired over time. Therefore, it is not necessary to buy the most expensive equipment to get the best jobs as an advertising or commercial photographer since many employers prefer raw talent over fancy gear.
Consequently, the most experienced photographers are familiar with their equipment and know what to bring and pack in their camera bag for every shoot. The following are some of the most indispensable pieces of gear needed for advertising photography:
As you can observe from the previously mentioned list, only a few necessary items are needed to work as a professional advertising photographer. While it is true that cameras, lenses, and flashes can be very pricy, it is not necessary to continuously buy the newest models and versions.
Before concluding this section, it’s important to remember that gear is not everything; the talent behind the camera is worth much more than the camera itself.
Is there any money to be made in the domain of fashion photography?
A great suggestion to improve in photography is to keep the camera near and take pictures at least once a day. (Source: pixabay)
With every new generation, there are unique characteristics that are different from the past and adjustment is needed. For example, babyboomers significantly differ from millennials in the workplace.
Babyboomers give their all and work hard for a company in exchange for long-term investment. On the other hand, millennials know that most things, including jobs, are temporary and they only dedicate a part of themselves to hard work; they want to find a job that goes in line with their training and do something purposeful.
For the above-mentioned reasons, it’s been said that millennials prefer to invent jobs than actually fill a position at a reputable company.
Consequently, millennials prefer to have jobs that permit them to travel and not be tied down frequently; that is why photography has been on the rise for the past few years. Therefore, everybody wants to know a little something about photography to launch the laid-back and creative career of their dreams.
Without further delay, the following are some essential tips or steps to become a working and professional photographer:
Becoming a bigshot advertising or commercial photographer may be difficult, but it is possible. In conclusion, working at a job you adore entirely is worth all the sacrifices made. Therefore, don’t listen to the haters, continue to snap your shots and tell stories with your camera!