“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” - Pele
A social network is just like a traditional business network: it needs to be maintained, updated, and optimised. Finding customers, leads, networking to improve your digital reach, you can do it all thanks to platforms like LinkedIn.
With a LinkedIn profile, you can nurture a good reputation, upload your CV, and find work. This is why the network is used across 200 different countries and available in 20 different languages.
A LinkedIn page is a good way to develop a professional network and make yourself a digital business card. But if you want to do business on the platform, you need to master the basics.
Whether you're an entrepreneur, a job seeker, influencer, or working on your branding, social networking sites like LinkedIn are great for business networking and job hunting. Here’s everything you need to know to get started with LinkedIn.
How to Find Work on LinkedIn
“Stay positive and happy. Work hard and don't give up hope. Be open to criticism and keep learning. Surround yourself with happy, warm and genuine people.” - Tena Desae
When it comes to looking for work and social networks, LinkedIn is the first place to go. According to headhunter Jeff Bullas, 30,000 ads are placed every week for professional networking or digital marketing. This is why finding a job is more than possible on LinkedIn.
To find a job on LinkedIn, though, you’ll need to effectively complete your profile. Firstly, your profile picture is hugely important as it’s the storefront to your profile. Carefully choose the right photo. You don’t want a photo that’s too formal or too relaxed, you need to find the balance that gives off the right impression.
Pages with a photo are viewed 30% more than others. If you want to network online, you’ll need to be thinking about your photo right from the start. You also need to detail your experience and include a basic version of your CV.
On LinkedIn, everything should be accessible without people needing to ask you: experience, qualifications, foreign language skills, internships, etc. That’s not all, though. In addition to filling in your profile, you’ll need to make sure that recruiters can easily find the information they’re looking for. Make use of keywords and hashtags (without overdoing it) so that your relevant skills will show up to those looking for them.
Finally, you can’t just network with a nice profile. You’ll need to regularly be active on LinkedIn. By applying to jobs, contacting employers, or keeping a professional blog, you can show that you're passionate about your field or a particular company.
Being active on LinkedIn is a way to interact with others. Even though these small actions may seem meaningless, they can make the difference:
- Congratulating someone on a new job
- Writing to other users
- Participating in discussion
- Sharing relevant content on your page
- Sharing articles that you’ve written yourself
- Asking for recommendations from former employers and teachers.
Networking is an important part of finding jobs. A headhunter can find you more easily through professional platforms like LinkedIn. It's over to you, good luck!
Find out more about using Twitter.
How to Sign Up to LinkedIn
It goes without saying, but you can’t find work on LinkedIn if you’re not signed up to the platform.
So how do you do it?
There’s nothing simpler than creating an account, really. It’s very similar to other platforms. You just need to give them some basic details:
- Your surname
- Your given name
- Your email address
- A secure password
- Your country
- Your postcode and town
- Your status (employed, student, looking for work, etc.)
- The name of the business you’re currently working for or school where you’re studying
Whether you’re looking for work or a recruiter, creating a LinkedIn profile can help you to generate traffic to your professional profile while working on your digital strategy. That’s why it’s a good idea to complete your CV in the most transparent way possible.
Filling in your CV will show what you’re all about, detail your previous experience both in work and academically, and help you to stand out on social media!
If you're looking for a more casual social media experience, try Instagram.
How to Use LinkedIn as a Recruiter
LinkedIn isn’t just for people looking for work.
So how do you generate interest around your business? How can you market yourself on social media? How do you find new job candidates?
Using LinkedIn as a recruiter means that you use the social network differently. Firstly, you need to find the right talent, define what you’re looking for, and make sure it matches the needs of your team.
After discussing this with your business, we recommend that you outline the main profiles. Once you’re at this point, use keywords in your searches on LinkedIn.
A good number of recruiters don’t pay attention to this, but you can use boolean operators to make your searches more effective. You just need to use them when searching. It’s a tiny bit of code.
The 4 main booleans are:
- Quotation marks “” allow you to search for an exact expression
- NOT allows you to exclude certain terms
- OR allows you to broaden your search
- AND allows you to define two conditions
You can also opt for a paid account which allows you to benefit from more recruitment services than a basic LinkedIn account. There are two types to choose from:
- Recruiter. This allows you complete access to the social network. Search filters, candidate tracking, etc. This profile comes with everything a recruiter could want. However, it is several hundred per month!
- Recruiter Lite offers tools for finding candidates. There are dozen of search filters to help you find candidates. This is will cost you less than a hundred per month.
So while you can use a personal account to search, a business account is usually the better option. By adding a “career” tab or job openings, you’ll show up in searches. This is a great way to promote your business and attract potential candidates.
Don’t hesitate to ask your employees to follow the page as it’ll make it appear more credible to others. Of course, that doesn’t guarantee that everyone you contact will be interested in working with you.
However, there are three things that most candidates are interested in:
- Quality of life in the workplace
- Possible promotions
- The job itself
You can also get in touch with potential candidates through InMail. Don’t try to be too expressive or enterprising. Just simply explain what you do, your values, and the job. Make sure you present your brand in a clear way so that job seekers can find you easily. You want to get the most out of your message.
Check out our guide to using Tumblr.
Advice for Using LinkedIn
There are a few things you should do if you want to use LinkedIn effectively. The site has plenty of tools that you can use to make yourself found more easily.
Signing up is obviously the first step. You then need to include the information that other users on the site can see. Make sure your profile has an appropriate photo (visibility improves 11 times with a photo) and accurate information and everything will be fine.
Similarly, if you want to come off the site, you can also do that. You can do this in just a few steps:
- Click on the icon “Me” at the top right of your LinkedIn page.
- Select “Settings and Privacy” from the drop-down menu.
- In “Account” and “Account Management”, click on “Closing your LinkedIn account”.
- Choose the reason for closing your account.
- Enter your password, and then click to close the account.
Make sure that you download a copy of all your relevant information such as your contact because once you’ve closed your account, they’ll be gone.
To make sure you get the most out of your LinkedIn profile, make sure that you’re active and reactive. Publish content that your network will be interested in, interact with others, and just generally be active on the platform itself.
Of course, don’t be invasive. Being subtle is the name of the game. You can also get a Premium account (which you have to pay for) in order to give you an edge over other candidates or businesses.
You can see who visited your profile, get more information about businesses, send more InMails, etc. with a Premium account for $24.95 a month and $49.95 for recruiters. There are 4 types of Premium accounts and you can try them for free for a month.
Whatever your goals, standing out on LinkedIn is key. There are a few little things you can do for publicity without doing too much. For example, change your profile URL, add a cover photo, add keywords in your content, use other social media platforms like Pinterest alongside it, etc.
Make sure you connect with the right people, join LinkedIn groups, reach out to a business owner or colleague for recommendations, and interact with like-minded people.
The details are key when it comes to content strategy. Finding work, professional development, web marketing, getting recommendations, etc. LinkedIn is a quality social network that allows anyone to get ahead in the strange world of work.
With all these tips, you should be able to get started and start looking for work. Good luck!