Today, digital cameras have practically taken over photography. As Johnson (2010) explained,
Digital cameras now make up 90% of all camera sales at the leading electronic stores. This increase in sales can be partially attributed to the widespread use of email and social networking, which has encouraged the sharing of digital photos. (p. 23)
The latest survey data says a full 94% of recruiters today use social media in their recruitment efforts. And that is across the board for short order cooks to financial analysts. And yet people are puzzled, or at least, skeptical as to why tools like LinkedIn are such a game changer.
Think of it like this: it used to be that only the demand side of the labor market was organized. Employers advertised the jobs; candidates had to look at what was posted (first in newspapers, then online) and apply to just that.
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