Obstacles are those frightful things you see when you take your eyes off your goal. - Henry Ford.
Career counseling isn't just about career guidance to others. It also means skill up-gradation for yourself so may assess your professional experience, analyze where you stand, and finally decide where you want to go. Counselors need to learn to make time for their own growth and new learning. Ever since the managerial culture has been on the rise in the corporate world, the demand for a professional counselor has increased significantly. And this increase has been seen both at an individual and company levels.
Career coaching and expertise are sought by many young adults who are on the threshold of entering the job market or on the brink of making a career transition for their professional growth. Here is how you can develop your business in career counseling and reach out to the maximum number of clients.
Determinants of Price to Share As A Career Counselor
Unlike home tutoring, there are some standards that need to be followed before deciding on a price to share as a career counselor. These prices vary across regions, demography, clientele, and other factors.
Things to Keep in Mind
First things first. You have to start with defining the career goals you want to achieve through the role of a career counselor. This is important since that determines your choice of education, the subsequent degrees and college education that you get, and of course, the experience that follows all of this. Your session price depends on all these important factors.
Second, you have to understand the client. Clients will approach you with varying needs and across different levels in their professional lives. Some may want to upgrade their skills in non-violent communication or public speaking, while some will want to build their self-confidence. Still, others will want to speed up their promotion processes.
Remember, there is no cap to the rates you can charge for a session. But it has to be logical. You can't charge an absurd amount of 1,000 rupees per 30 minutes! But, your professionalism and your passion can yield some really steep prices for your services. Put simply, your expertise and experience count the most.
The session prices are also dependent on the nature of the session- individual, group, in-company, etc. A few years of working in the field will give you a sense of pricing techniques.
What is Theme-Based Pricing?
Sometimes, there are specialized themes that many students search for. A good counselor will get down to the level of the individuals who come in seeking your advice. You can design sessions on themes like,
- Life Balance.
- Conflict management.
- Human resources management,
- Career development and career management.
- Stress Management.
- Mental Health.
- Learning to let go.
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Finally, how you conduct the session will also determine its price. For example, physical sessions require a space, and refreshments for students or clients, driving up the cost. Subsequently, you will have to charge more for such sessions than the ones you conduct online.
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Individual Coaching Session Rates
Counselors almost have a free hand in deciding the price to share as a career counselor. But it has to make sense. In India, career counselors charge anything between INR 500 to 1500 per hour for their sessions that focus on individuals.
So, how do you arrive at the right price?
You have to do your homework and research the market thoroughly in your area or region. Your pricing has to be competitive and yet lucrative for you. Check for comparative prices between individual and group sessions. Also add filters like years of experience, specialization, college education, etc.
Set A Process
Set yourself a monthly and yearly goal. This will help you get into a rhythm and determine your earning targets. For example, if you want your annual income to be 4 lakhs, then you need to break it down into monthly income and numbers of sessions. And then calculate how much you need to charge per session.
Identify Your Clientele
This is very important. You have to have two sets of clients- regular and new. You should look at your regular clients to cover your monthly costs. The new clients will be a bonus. You can vary the prices as well. For example, give discounts to regular clients.
Here is a real-time calculation of your pricing process:
- Your income goal: 30,000 per month.
- Expenses to be considered: 10,000 to 15,000 + 5,000 (miscellaneous expenses per month),
- Services you can offer:
- Life coaching (self-knowledge, psychotherapy, work on the emotional dimension, etc.),
- Professional coaching (training, taking a step back, changing your life, finding your future profession).
With little or no experience, you can charge up to 500 rupees per hour. Let's say you have 5 customers in a week. So, that gives you 2,500 per week and 10,000 in a month. Of course, experienced counselors charge much more and are left with a lot of money in the bank after covering their expenses. For example, an NLP (Non-Linguistic Programming) practitioner can charge a whopping 60,000 rupees for a 4- hour session! And this what makes counseling careers such a huge hit. People are always attracted to fancy degrees and someone with a regular client base.
Group & Company Coaching Rates
Have you ever wondered how difficult or easy it is for managers to get promoted to positions of senior executives or board members? If you have, then you should also know that career counselor also has a significant contribution to this growth. They help these individuals work through stress, identify the next possible steps in their careers, and help them devise a plan to get there.
What is Business Coaching and Counseling?
Business coaching is based on a close collaboration between the employee, the company, and career or life coaches. The core components include:
- Exploration: Need analysis and defining objectives.
- Stakeholder meetings: Tripartite sessions to arrive at the process designs and program goals.
- Training and coaching: Individual and group sessions, both in-person and online.
- Assessment and evaluation: Individual assessment and feedback sessions.
Such programs can last anywhere between 4 to 12 weeks, depending on the needs of the company. The themes of such programs can vary depending on the objectives and goals of the intervention. A few examples are given below:
- Leadership Management
- Leadership Coaching.
- Systems Thinking.
- Setting Leadership Goals.
- Vision Alignment.
The price of the counselor will depend mostly on the size of the company, more than anything else. It also depends on the complexity of the needs identified and the duration of the training program or intervention. Your experience and expertise will again come into play.
Steps to Become A Successful Career Counselor
A career counselor or a career coach does not need a specific college education in a particular field like Psychology. But you definitely need to follow a certain path in order to establish a career in counseling.
Get A College Degree
It goes without saying that you need to have your basic education in place. An undergraduate degree is the first place to start.
Volunteer or intern- make sure you gain enough experience before you actually get into the profession of a career counselor. Everything will count when your resume is being screened.
Connect with the Right People
Networking is important in the field of counseling. Invest in social skills so you can network well and build your clientele from the start.
Be Present Online
Make your portfolio visible online. In the age of digital media, it is important to have an online presence.
You should set goals beyond your reach so you always have something to live for. - Ted Turner
There is no better way to put this. It is important to have goals and passion that become your drivers for your career and your life, in general.
If you are still wondering where to start, sign up for a free consultation with the experts at Superprof. Get useful tips from experts and learn the steps to become a successful career counselor.